The age of consumerism has shifted from buy buy buy and no after thought of the impact to society to buy with a purpose and ensure that the products that we are purchasing have less impact. Right now companies are aligning themselves with sustainable goals and processes as the value of companies that are doing so, are profitable. Profits are not the only reason. Companies are realizing that its just the right thing to do.

http://theregenerationroadmap.com/files/reports/TRR_Rethinking_Consumption.pdf

The New Age of Sustainability