Their video starts off with a strong statement. “The purpose of any company should be to make people’s lives better..otherwise, they shouldn’t exist.” It then leads into Ford’s commitment to sustainability. 82 of Ford’s factories have a true to zero waste to landfills along with 20 million pounds of aluminum are recycled monthly. Ford’s sustainability strategy begins with their vision “The Freedom to Move Drives Human Progress.” Their three pillars consist of Trusted Mobility, Driving Human Progress and Positive Impact are Ford’s guiding principles of sustainability. Ford Sustainability Strategy.